Seasoned Broadcast Journalist
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Matthew Simon is a National Murrow-winning, Regional EMMY®-winning broadcast journalist, with nearly 20 years experience. He has worked in large, medium and small markets across the country, doing nearly every job a newsroom has to offer along the way.
Currently, Simon is the senior investigative reporter for WSAW/WZAW-TV, the CBS/Fox affiliates for the most watched stations in the Wausau/Rhinelander, WI television markets. He also helped inaugurate the station's 4:00 p.m. newscast and co-anchored it from 2016-2017.
Previously he was an evening reporter/anchor for WISC-TV, the CBS affiliate and number one 'legacy' station in Madison, WI.
Prior to moving to Wisconsin, Simon freelanced as a video journalist in the Raleigh/Durham/Fayetteville market for Time Warner Cable's 24-Hour statewide news channel, Time Warner Cable News. Before joining Time Warner Cable News he spent seven years working in Alaska television.
Simon was an investigative reporter for Alaska's number one news source, KTUU-Channel 2 News (NBC) in Anchorage. On the weekends, Matthew was responsible for helping run the newsroom as a supervising producer. He joined KTUU-DT, after spending six years with KTVA-TV CBS 11 News, leaving the station as weekend anchor/producer. He also served as the station's senior reporter, covering the political beat, including former governor Sarah Palin's administration. On the morning Sen. John McCain introduced Palin to the nation, Simon happened to be filling in on the morning show, and ended up anchoring viewers through hours of breaking news coverage that forever changed state history.
During his time at KTVA, he gained a reputation as a tough but fair journalist, providing viewers with memorable, in-depth reports, primarily focused on Alaska's unofficial state sport, politics. He flew to Juneau every year for the legislative sessions. Also on his Alaska resume, covering the death of the longest-serving Republican senator in U.S. history, Sen. Ted Stevens, a series of political corruption trials that rocked the state, and anchoring breaking news coverage of the Mount Redoubt volcanic eruption.
Simon was equally as well known in Alaska as a tireless community advocate, heading up KTVA's award winning "Cancer Connection" community service program and campaign. Through the “Cancer Connection,” Simon raised the profile of Alaska's number one killer: cancer. For three years he brought viewers the latest cancer information, told countless survivor stories, held policy makers accountable for cancer funding decisions, and worked in the community to make as much of a difference as he could. That included serving as an adviser for various local American Cancer Society events, as well as an Alaska Men's Cancer Run board member, a staff member for the yearly Alaska Men’s Cancer Survivor Retreat, and appearing at numerous community cancer events.
The mission is personal. Simon is a recipient of Warwick Communication's 2004 Datlon Pen Broadcast Journalism Excellence Award for his series, "The Unspoken Affliction: Testicular Cancer." The series, based off of Simon's own experience, told the story of an 18-year-old who ignored testicular cancer's warning signs, because he was not educated, and eventually ended up dying. It also exposed how, even though testicular cancer is the number one cancer-killer of 15 to 35 year-old young males, most men, along with their parents, do not know about it. The stories ultimately showed warning signs and how men can survive and lead normal, productive lives.
Also, during his Alaska tenure, Simon talked to hundreds of Anchorage School District children about his cancer experience. Inside ASD's mandatory 8th grade heath education classes today, students are taught breast and testicular cancer's warning signs. In 2007, the Alaska Broadcaster's Association honored Simon and the program with a "service to children" Goldie award. For two years Simon hosted Alaska's Cancer Telethon, raising more than $15,000 for Alaska's American Cancer Society. In late 2008, for a second year in a row, the Alaska Broadcaster's Association again honored Simon and the Cancer Connection program with a "service to community" Goldie award.
Prior to KTVA-TV, Matthew worked as a general assignment reporter at KAKE-TV (ABC) in Wichita, Kansas, where among much crime news he covered the capture of the infamous BTK serial killer; reporter at WSFA-TV (NBC) in Montgomery, AL; and weekend anchor/investigative reporter at KOMU-TV (NBC) in Columbia, Missouri, where he helped start the station's Target 8 consumer/investigative unit, still in existence today. Simon's career started as a promotions intern/producer at WVTM-TV (NBC) in his hometown of Birmingham, Alabama. A graduate of the prestigious University of Missouri School of Journalism, Simon earned a Bachelor of Journalism degree with a minor in history. Born in Gillette, Wyoming, Matthew moved to Birmingham, Alabama when he was two. He grew up in the Birmingham suburb Mountain Brook.
In his free time Matthew enjoys being the best husband and dog dad he can be along with: catching up with the backlog of programs on his DVR; reading; checking Facebook constantly; working out; trying to find health food that tastes good while being an overall foodie; rooting for his Alma mater Mizzou’s sports teams; racking up way too many cell phone minutes keeping up with family and friends scattered across the country and, of course, being a proud news junkie.
Matthew Simon's Experience
WSAW-TV NewsChannel 7/ WZAW-TV Fox Wausau
2016-Present Wausau-Rhinelander DMA
Senior Investigative Reporter/ News Anchor
Senior investigative journalist for market's only investigative unit; One of the newsroom's senior staff members, focusing on breaking exclusive investigative stories and anchoring daily 4:00 newscast. Also assist in mentoring younger journalists and occasionally act in an executive producer role, assisting news director in overseeing coverage of major news events.
2013 – 2014 (Freelance) Raleigh/Durham/Fayetteville, NC DMA
Freelance video journalist for Time Warner Cable's 24-Hour news channel covering North Carolina's six county Sandhills region. Responsible for developing story ideas, cultivating sources, shooting, writing, reporting and editing daily television and website news stories. Coverage area includes: Fayetteville, Fort Bragg, Pope Air Force Base, Raeford, Southern Pines, Aberdeen, Pinehurst, Dunn & Lumberton
Matthew Simon's Education
Bachelor of Journalism/History Minor, Broadcast Journalism, Modern American History
2000 – 2004
Activities and Societies: MUTV News- Primary Anchor/investigative Reporter for campus television station
Command Anchor: High energy, personality driven
Breaking News: Comprehensive anchor/reporter
Live Shots: Comfortable, engaging & authoritative
Memorable moments: Relatable connections that make you 'feel'
Social Media: Consistent, multi-platform viewer engagement
WISC-TV News 3
News Reporter/ Anchor
Primary enterprising, multi-platform evening storyteller/high-energy, personality driven ‘command’ anchor for Southern Wisconsin’s most-watched news station. Duties include daily live shot general assignment turns, with an investigative/government focus, fill-in anchoring on multiple newscasts & continuously contributing web/social media content. Storytelling style relies heavily on emotion & human experience, creative, conversational writing, while not relying on official sound bites.
2011-2012, Anchorage, AK DMA
General Assignment-Investigative Reporter/Supervising Producer
General assignment reporter, specializing in investigative story telling & promotable investigative pieces during sweeps. Three days I was out in the field reporting, consistently filling in for weekday producers & occasionally filled-in on the anchor desk. I also managed the newsroom on the weekends as a supervising producer & produced the early newscasts.
2005 – 2011 (6 years) Anchorage, Alaska DMA
Weekend Anchor/Senior Reporter
Responsible for planning coverage, producing/anchoring shows, managing staff of 5-8, editorial approval & website\social networking management
Senior Reporter, state legislature/politics
Primary live shot reporter
Produced numerous, exclusive stories
Covered 3 governors, including Sarah Palin's administration
Extensive knowledge of oil/natural gas tax policy & legislative process
Responsible for station’s Cancer Connection Program
Produced monthly cancer feature stories
Partnered with school district to put cancer education in health classes
Various community appearances to raise cancer awareness
Served on 3 cancer boards: Relay For Life, Alaska Men's Run, Alaska Men's Retreat
2004 – 2005 (1 year) Wichita, Kansas DMA
General assignment reporter enterprising stories & sources, and producing multiple day turn live shots & stories
May 2004 – October 2004 (6 months) Montgomery, Alabama DMA
Generate, shoot, write, and edit general assignment stories
2000 – 2004 (4 years) Columbia, Missouri DMA
Investigative Reporter/Weekend Anchor
Investigative/Consumer Reporter: August 2003 - May 2004
Enterprise reporter focusing on fraud, corruption, cover ups, consumer complaints, and information.
Co-launched a successful consumer/investigative unit that is still in operation today
General Assignment Reporter: August 2000 - August 2003
Generate, shoot, write, and edit general assignment stories
Anchor: December 2000 - May 2004
Anchor weekend newscasts/ morning news cut-ins
Fill-in for primary anchors
Producer: December 2000 - May 2004
Produce six, ten, and morning cut-ins and microwave/ satellite lives
1998 – 2000 (2 years) Birmingham, Alabama DMA
Produce topicals, sweeps promotions, and community service announcements