High Energy Command Anchor

Matthew Simon’s anchor philosophy is simple: be a dynamic, personality-driven, powerful storyteller instead of a prompter reliant newsreader.

It's never about just completely knowing the facts behind every story. That's a given. It's being able to flawlessly move around the studio while being in conversation when delivering those facts. That way sustaining live, breaking news coverage for viewers comes with ease. Because this is 2018, Matthew understands the importance of being a well-rounded, multi-platform, “digital first” journalist, who knows driving viewers to web articles and newscasts starts through social-networking engagement. Matthew is also a newsroom leader who works with producers and technical staff to craft compelling newscasts. Most importantly, Matthew sees anchoring as an important community commitment, undertaking numerous public appearances, volunteer and emceeing engagements during his broadcast journalism tenure.

Wausau, Wisc. (DMA #134) 2016-Present

Awarded 2017's 'Best Morning Newscast' by the Wisconsin Broadcaster's Association, Matthew Simon anchors breaking news following a prom shooting.

After Wausau area detective is killed in the line of duty, Matthew Simon field co-anchors the News at 4:00 from the memorial service.

Full co-anchored show. Includes showcasing command anchoring of breaking Trump-Russia news with Russian expert.

Full show, solo-anchored. Includes in-depth Q&A with reporter after six-year-old found dead.

Madison, Wisconsin (DMA #81) 2014-2015

Matthew Simon anchoring WISC-TV's News 3 at 10; May 25, 2015

Matthew Simon anchoring WISC-TV's News 3 at 10; Sept. 28, 2014

Matthew Simon anchoring WISC-TV's News 3 at 5:30; April 5, 2015

Anchorage, Alaska (DMA #148) 2005-2012